Sensis Search Engine – “Senslis”

Sorry, I couldn’t resist this homophone. But it really annoys me seeing so much good money spent marketing a product that is so far inferior to the competition that it’s not funny. Another prime example of exposure not buying success. Sensis (who also run the White Pages ® and Yellow Pages ® directories, among other sites) market their product as “The Search Engine for Australians” and urge us to try “looking in (y)our own backyard”.

(Disclosure: I run a website called dLook which is in direct competition with some of Sensis’ sites)

Continued Sensis Search Engine – “Senslis”