Alexa.com Makes Great Changes

For all the “Alexaholics” out there, I noticed that Alexa have made some great changes.

What is of great value is that it reports your traffic rank in different countries. So for dLook, for instance, whilst our Alexa rank is 25,388 it actually shows that we rank 176 in Australia! It will be a much more effective way of comparing two sites in Australia – to see where each one ranks in Australia.

Another change is that reach is now reported as a percentage of total web traffic. So myspace.com is attracting 4.5% of all internet users, 2.1% of its traffic is from Australia and it is the 6th most visited site in Australia.

Hint: If you can’t see the country you are looking for in the top 5 there is a “more” link at the bottom of this list which expands the list out to the top 25.