Monthly Archives: April 2012

The ANZAC Spirit

Today Australia remembers its armed service men and women who fought, who served and many who gave their lives to retain a lifestyle many of us take for granted.

It’s hard to consider sliding doors, what would have been had WWII gone in a different direction.

What Are We Fighting For?

The question I pondered this morning is what did we fight for? What freedoms, liberties, rights were the lives laid down for?

Are we honouring those lives now?

Are we thankful for our rights? Our right to vote, to worship, to attend school, for equality in race, gender?

More to the point, have we achieved those ideals? Are we any closer now to equality than in the 40’s?

There is still a real under current of rascism and sexism in Australian society – in fact today many Japanese and Korean descended men and women will stay at home today for fear of historic judgment.

Or our modern “enemy” broadly referred to as Muslims or the Islamic community. Are they entitled to the same freedoms?

How about Australian women? Are they achieving equality? Or do they suffer the same limitations of the 1950’s? A facade of opportunity yet still limited by the reality of a male dominated power class.

As we celebrate the bravery, the service of the ANZACs it’s important to remember the legacy they fought for. Why their lives were sacrificed. What rights, freedoms and rules were worth the lives of so many thousands of Australians.

Lest we forget.

The Amazing Internet

Are you blown away by the Internet?

Have you tapped the potential? Stretched its boundaries? Explored the depths?

The Online Library

My dad used to say how the State public library was the most under used resource offering limitless insights, commmentary and factual information yet many never visited.

Now the public library has been brought to you – literally at the tips of your fingers on Smart Phones, using free public wifi.

Come on, this has to blow you away.

A Life Lived Offline?

There are a whole generation that are coming through that never lived without an online environment.

Have never experienced school homework with the encyclopedia supported by a horde of other references. Where the experience was limited to the written word – no multi media, chat rooms and Google; just Funk & Wagnell’s or The World Book!

For many the Internet is just there … the concept that a life could be lived offline is so foreign that even the thought of enduring a few hours without Facebook stings to the very heart.

Untapped Public Resource

What I find amazing is how small this tremendous resource is becoming.

Increasingly just a few power brokers are dominating the majority of the traffic leaving extraordinary sites in the wings.

Breaking through this ever maturing resource has become virtually impossible.

In fact a mythical phrase dominates many marketing departments … viral campaign.

Elusive Viral Marketing

The yeti, the big foot, of the Internet has become the breakthrough viral campaign.

Tunneling through the walls of noise and mayhem and attracting an audience – crowd sourcing – and achieving a legitimate viral campaign truly is an extraordinary feat.

Which makes me feel for legitimate great causes like Milaap, Media Cause or, a personal fave, ONE80TC (Teen Challenge).

The depth and breadth of the Internet is truly mind blowing – beyond the super highways of Google, Facebook and, now, Pinterest … but further out of town, in the back streets.

Out in the side streets and back alleys where you’ll find incredible diversity of life. Where you can still find the true colour of humanity.

The Amazing Internet is suffering the same fate as any platform – ultimately dominated by few with pseudo censorship promoting the voices only they wish to be heard.

But just below the surface, just a few clicks away is a much deeper online culture, a much vaster resource, a true goldmine.

On the Buses

Travel Ten Pass

If you’ve heard of a travel 10 pass then likely you’ve been on the buses.

Recently made the decision, well forced. Decision, to swap my commute to travel via bus rather than train.

I’m still sticking to the public transport system, in fact embracing it even more … for now I’m travelling all the way from home to the city rather than the deive to the station.

The Bus Queue Phenomenom

i don’t know if this is universal or just indicative of my particular route, but the bus crew or commuters are so much more friendly.

Maybe it’s more personal queueing for a bus? Or sharing a journey via road vehicle? I’m not sure, but people seem so much more approachable.

I’m loving this commute, albeit a little less flexible – but all the same a fantastic way to travel.

Once again a big thumbs up to the Sydney public transport system!