Tag Archives: floods

Making The Most of It

Credit to the Marketing Team

Got to give it to mX magazine for quick thinking and ingenuity.

During Sydney’s torrential downpour the MX team came up with this little marketing plan.

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The caption reads “grab two copies” … Very nice way to increase distribution.

Then to top it all off they even provide handy hat making instructions.

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Love the ingenuity, the community service and the quick thinking marketing guy who threw it in the paper.

Wish I’d left earlier while they were still handing them out to see if the distribution crew were involved in the marketing ploy!

Nice work mX!

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