Tag Archives: Internet

The Amazing Internet

Are you blown away by the Internet?

Have you tapped the potential? Stretched its boundaries? Explored the depths?

The Online Library

My dad used to say how the State public library was the most under used resource offering limitless insights, commmentary and factual information yet many never visited.

Now the public library has been brought to you – literally at the tips of your fingers on Smart Phones, using free public wifi.

Come on, this has to blow you away.

A Life Lived Offline?

There are a whole generation that are coming through that never lived without an online environment.

Have never experienced school homework with the encyclopedia supported by a horde of other references. Where the experience was limited to the written word – no multi media, chat rooms and Google; just Funk & Wagnell’s or The World Book!

For many the Internet is just there … the concept that a life could be lived offline is so foreign that even the thought of enduring a few hours without Facebook stings to the very heart.

Untapped Public Resource

What I find amazing is how small this tremendous resource is becoming.

Increasingly just a few power brokers are dominating the majority of the traffic leaving extraordinary sites in the wings.

Breaking through this ever maturing resource has become virtually impossible.

In fact a mythical phrase dominates many marketing departments … viral campaign.

Elusive Viral Marketing

The yeti, the big foot, of the Internet has become the breakthrough viral campaign.

Tunneling through the walls of noise and mayhem and attracting an audience – crowd sourcing – and achieving a legitimate viral campaign truly is an extraordinary feat.

Which makes me feel for legitimate great causes like Milaap, Media Cause or, a personal fave, ONE80TC (Teen Challenge).

The depth and breadth of the Internet is truly mind blowing – beyond the super highways of Google, Facebook and, now, Pinterest … but further out of town, in the back streets.

Out in the side streets and back alleys where you’ll find incredible diversity of life. Where you can still find the true colour of humanity.

The Amazing Internet is suffering the same fate as any platform – ultimately dominated by few with pseudo censorship promoting the voices only they wish to be heard.

But just below the surface, just a few clicks away is a much deeper online culture, a much vaster resource, a true goldmine.

The Depths of the Internet

Hidden DepthsI am constantly amazed at the depth and the breadth of the Internet.

Beyond the 80/20 Rule

Sure there’s the 80-20 rule, 80% of Internet traffic surfs 20% of sites … and the majors are now global brands like: Google, YouTube, eBay, Amazon, Facebook, and of course WordPress!

A Collage of Humanity

But the sheer diversity of the web is a cultural mash of modern society.

It’s how we entertain, learn, interact, celebrate, collaborate and share.

It caters to all ages, nationalities, economies, cultures, beliefs – it’s a global equaliser like never before seen.

I can easily outsource work to India, share photos with England, trade in the US, import from China and never move from my desk.

We have the technology to video conference while all writing on the same “whiteboard”.

The Facebook phenomena allows me to connect with family and friends throughout the world – sharing videos, photos, news and more.

Not to mention the growing group of budding journalists, social commentators and opinionated ravers that file the 1000’s of blogs … like me. 🙂

When All is Past

What will the archaeologists of future generations say when they view our mountains of consumables?

Our terrabytes of photos, videos, blogs?

Kids & Technology

Our kids navigate desktops before being able to read.

They form social networks in Club Penguin, beginning their virtual journey of interaction.

Click on iPhones and DSi’s as if they are no different to using pen and paper.

Schools increasingly are becoming tech savvy – and the resources available to children are mind blowing.

The Great Divide

Louie Armstrong’s song, What a Wonderful World resonates – they’ll know much more than I’ll ever know … and I think to myself how the heck do I keep up?

The pace of change is overwhelming – MySpace is almost extinct – yet it was one of the major global brands not 5 years ago.

The rise and fall of Groupon – one minute Google offering billions of dollars, then wiped off investment lists in seemingly minutes.

Would anyone confidently back any tech brand being prevalent in 10 years time? Google? Facebook? I’m not sure I would.

Move Over Mt Everest

To consider the volume of content available on the web is staggering – from daily posts like this, to the millions of hours of video, photos, and status updates.

The constant release of apps and increasing availability of information on any topic that takes your fancy.

I’m seriously blown away by the size, speed and impact the web is having on society – and to a large extent now uncontrollable.

The Online Gold Rush

“If you build it, he will come.”

If you build it he will come

What a great line from the movie Field of Dreams.

It started with a whisper and continued until Costner took action.

It’s up there with Evan Almighty! Building a modern day ark.

Though both seemed extremely quirky, at least in Hollywood, they worked well.

There’s Gold in them hills

Concerning though, is why is the same thinking taking over in the online world?

If you build it, they will come!

Build a website … and just try stopping the hordes of browsers, hits, and enormous business success achieved by your online foray.

I don’t mean to be skeptical, but if this were in any other industry it would be called a scam. Set up a website and your business could go Global! (Or ad campaign go viral)

It’s like setting up a five star luxury hotel out the back of Bourke and expecting to book out the opening night.

Your online strategy needs to be thought out like you would for your operations strategy or your sales strategy. Why is it that we’ll spend hours, weeks coming up with a mission statement – but chuck up any old website and think we’ve achieved our web strategy?

Before you embark on an online strategy how about consider the following:

  • What’s your purpose?
  • What’s your expectations?
  • What’s your budget?

Having a well thought out purpose will go a long way to actually gaining an outcome

Not every business warrants a Facebook page, or a Twitter feed, requires a multimedia channel. Coupons, scoopons and Groupons don’t suit all businesses, nor do blogs or Vlogs.

What does make sense for business is to understand the minefield of Internet terms, various factors that will help to achieve your purpose.

Food for Thought

Don’t expect to put up a website and generate immediate traffic. If it were that easy to be at the top of search results wouldn’t we all be there!

Good results in search engines are not achieved by a static website that lies dormant for the next few months, even years. No advantage is permanent – gaining rank in major search engines requires constant attention, updates, fresh content. Understanding this may help temper your expectations – how many hours a week do you really want to spend online?

Backlinks. If you don’t know what they are Google it. Lots of them, even better if they are relevant.

Treat your own strategy like a spiders web – everything needs to be interlinked: from your Facebook page, to Twitter feed, to your LinkedIn profile. All roads should lead to Rome (your Website) but also intersect each other.

A Successful Online Web Strategy

To succeed on the web relies on being active, not only on your own website but that of others.

Keeping active in LinkedIn groups, Facebook page updates, Tweets, joining related forums, blog entries, comments on others blogs.

Like business in the “physical world” gaining relationships and networking with key people online makes sense in the virtual world too!

Feeling a bit sheepish

Sometimes I feel like the urge to baa!

Is it only me or can others see that our lives are so often lived like we are part of a flock of sheep?

Shepherding SheepWe go through the daily motions and routines – work, chores, travel, even hobbies. We live in circles of friends that become our flock. Oh and if that gets muddled we become like chickens yelling the sky is falling!

I had to explain to my daughter about social norms, the acceptable bounds of society. As long as you remain within these boundaries, the “socially acceptable” then life can be plain sailing – analogous to feeding on pasture.

Pushing the Social Norms

I love the show Shaun the Sheep, a children’s cartoon. The sheep, at least one of them, bucks the system, changes the rules and doesn’t conform to the status quo. If you haven’t seen it do yourself a favour and check it out on YouTube: Shaun the Sheep – “off the baa“.

Pushing Social Norms

Life tends to be much more normal than Shaun’s! Though I find it remarkable that even those that do live outside the social norms tend to surround themselves in enclaves of like minded people. Hey nothing wrong with that – it’s only natural. But seems amusing that while trying to live on the edge you find the place to fit it

Who’s the shepherd?

Dan Perez posted a blog on Captain Smack and the Blogging Matrix. It captured the moulds we tend to fit into – the rules set by market leaders who shepherd our way through the blogging matrix.

But who is setting the rules? Who are the market leaders? Who’s the shepherd?

What type of blogger are you?

All these rules, societal expectations have got me thinking about the importance of blogging, its merits, the platforms we are taking and, in my humble opinion, I came up with three types of bloggers:

  • Those who shift the paradigm
  • Those who comment on the paradigm
  • Those that are promoting the paradigm

We’re all here for some sort of profit, whether to influence our social circles, to observe and share our views or for financial gain.

So which are you? Are you an influencer? Or being influenced? Are you shaping thoughts or being led? And if so, who is it that is leading you? Where are they leading?

The Final Word

T D Jakes always finishes his video casts with “The Final Word” – which seems apt, for part of what spawned all this thinking was who is leading me? What am I allowing to lead my life? My thoughts and actions?

There’s a passage in John 10:11-13 which addresses this. Through it you can truly assess whether what or who you are following is worth your attention.